WWW: I like the opening shot – dark, gritty. However, is this mainstream? It needs to meet the brief – do lyrics fit mainstream? Do you need a radio edit version? The walking handheld shot is good, nice performance element. However, there are not enough shots – quite a few are on screen for quite a long time. Need more editing in a music video. Will there be a narrative element as well as this performance? Also need branding/graphic identity and footwear sponsorship element.