1) What is the purpose of a music video? To promote and advertise the artist song and allow people to be entertained by the artist. 2) How has the digital age changed the production and distribution of music videos? Through YouTube artist are allowed to use YouTube as a source of promoting their own music 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Universal Music Group Sony Music Entertainment and EMI in August 2016 Warner Music Group the world's third-largest record company agreed to license premium videos from its artists to Vev 4) What are the key conventions of a music video? A link between the visuals & lyrics (complement, contradict or amplify) Genre characteristics (heavy metal in industrialised settings; rap music in urban street contexts etc.) Contain intertextual references (references to popular culture) Contain notions of looking (e.g. screens within screens) Include objectification of females (e.g. ma...