GOHILL, Rishi Mark: 3 Grade: D Comments for AQA: The statement of intent clearly offers a video concept that has some thought behind it – locations, shots, mise-en-scene. However, it lacks the ‘how’ or ‘why’ for media language and representation required for the higher levels. It arguably targets the specified audience but needs further justification in terms of the ‘mainstream’ element of audience outlined in brief. Media language elements are considered in places – there is clearly a plan for the music video element. Plan to have visuals matching lyrics is clear but focus on narrative does not go beyond this. Representation is addressed briefly in this statement in terms of reflecting the artist’s upbringing and subverting stereotypes but not really saying ‘how’ or ‘why’ this will be done. Audience is mentioned briefly but without really demonstrating knowledge of media terminology or theory. Lack of focus on brief too. Digital convergence and indust...