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Statement of intent feedback

 GOHILL, Rishi

 

Mark: 3

Grade: D

Comments for AQA:

  • The statement of intent clearly offers a video concept that has some thought behind it – locations, shots, mise-en-scene. However, it lacks the ‘how’ or ‘why’ for media language and representation required for the higher levels. It arguably targets the specified audience but needs further justification in terms of the ‘mainstream’ element of audience outlined in brief.
  • Media language elements are considered in places – there is clearly a plan for the music video element. Plan to have visuals matching lyrics is clear but focus on narrative does not go beyond this.
  • Representation is addressed briefly in this statement in terms of reflecting the artist’s upbringing and subverting stereotypes but not really saying ‘how’ or ‘why’ this will be done.
  • Audience is mentioned briefly but without really demonstrating knowledge of media terminology or theory. Lack of focus on brief too.
  • Digital convergence and industry not mentioned – reference to industry contexts and convergence required to move this into higher levels.
  • Print element of brief is left blank in introduction and not referred to later. This is half of the coursework so significantly brings the mark down and reflects the lower level 2 placement.

Feedback:

  • You’ve got a clear idea for a strong video here (although in some places you need to write in the future tense!) What you are lacking is a statement of intent that meets the requirements of the mark scheme.
  • For Media language, you need to explain ‘why’ for everything you mention. Regardless of what you mention, for each element always make sure you are explaining why: What connotations are you trying to create? What will you communicate to the audience?
  • You discuss having visuals reflecting lyrics but don’t really expand on narrative or character beyond this. Look back over the brief as there are certain elements you need to cover.
  • Audience is mentioned very briefly and again I would look back at the brief. Are you sure this project meets the ‘mainstream’ element of the brief? I think it can work but you need to justify it.
  • Representation needs a lot more. There’s an interesting idea in terms of subverting stereotypes of people from certain backgrounds but no detail. How and why will you subvert these stereotypes? Will you reinforce any stereotypes or genre conventions? What theories can you apply here?
  • Print brief is missing completely. We haven’t covered this yet so it’s not a major problem at the moment but you absolutely need it in the final draft. Go back to this in January to add specific details when you have done the print research and planning tasks and make sure it meets the brief.
  • Digital convergence and industry – again completely lacking. Another section that you will need to make sure is there for the final draft.

Next steps:

  • Copy and paste this feedback to your Media 2 coursework blog with the title ‘Statement of Intent feedback and learner response’.
  • As your learner response, pick out the three improvements/changes you need to make to your Statement of Intent before producing a final draft.
  • Re-draft your statement of intent using Microsoft Word / Google Docs – you may wish to do this after Christmas when we have completed research and planning for the print element of the brief.

I need to add more examples and add more explanation on points 
I need to build up on my ideas such as talk why i want this setting etc
I need to use media theorist and use their ideas surrounding my artist 

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